The future of cosmetics and beauty: now it’s personal

Innovation in the cosmetics and beauty industry has traditionally been dominated by R&D advancements in formulation chemistry, backed up by huge marketing budgets. Changing consumer preferences and expectations are now driving a wider range of new product innovations.

At Sagentia, we believe that tangible scientific insights can deliver stronger product claims and results building more trust, transparency and a closer bond between brand and customer.

We see devices playing a major part in this story as they can get up close, into the hands of the customer and can be perfectly placed to diagnose, guide and delight the consumer directly.

At Sagentia, we’re working with some of the world’s leading personal care brands and seeing how this drive for a personal experience is shaping the future of cosmetics and beauty.